Market share:
- is the percentage (or portion) of sales of a product, company or brand in a given region or country
- is used by companies to determine their competitive strength as compared with other companies in the same sector or industry
- is used by companies to review their competitive performance from year to year
- is not always readily available - it often has to be pieced together from information found in a variety of sources (e.g., newspaper & magazine articles, industry & company reports, web pages, personal contacts, etc.)
When searching for market share information, consider the following ...
- do a simple keyword search in a source by typing the name of your company, brand, product, service or industry with the word "market share"; examples:
- "canadian tire" and "market share"
- iPad and "market share"
- beer and "market share"
- telecommunications and "market share"
- mining and "market share"
- try using search words that have a similar meaning to market share; examples:
- restaurants and "brand share"
- top automobile manufacturers
- "key players" and "sporting goods"
- if looking for market share for a specific country or region, make sure to include the name of that country or region in your search; example:
- wine and "market share" and canada